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Audience Analysis: Tiger Woods' Return Again Boosts Hero World Challenge

NBC drew 1.8 million viewers for the final round of the Hero World Challenge last Sunday, which featured Tiger Woods' return to competitive golf for the first time since February. Rickie Fowler won the event. That figure is up from 1.4 million viewers for the final round last year, which saw the return of Woods to competitive golf for the first time since August ’15. The '15 event drew 835,000 viewers for Bubba Watson’s win, while '14 drew 1.0 million viewers for Jordan Spieth’s win, when Woods did not play.

The chart below lists viewership for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
 (000)
NFL national window:
Panthers-Saints (72%)
12/3
Fox
4:25-7:47pm
12.0
20,218
"SNF": Eagles-Seahawks
12/3
NBC
8:31-11:27pm
11.3
19,693
"TNF": Redskins-Cowboys
11/30
NBC/
NFL Net
8:27-11:08pm
9.4
15,604
NFL: (singleheader)
12/3
CBS
1:03-4:34pm
9.1
15,127
College football: SEC
Championship: Auburn-Georgia
12/2
CBS
4:00-7:30pm
8.0
13,466
College football: Big Ten
Championship: Ohio State-Wisconsin
12/2
Fox
8:18pm-12:03am
7.3
12,918
NFL: (regional)
12/3
Fox
1:03-4:25pm
6.8
11,170
"MNF": Texans-Ravens
11/27
ESPN
8:15-11:40pm
5.1
8,270
"Football Night in America"
12/3
NBC
7:30-8:15pm
4.5
7,470
College football: Big 12
Championship: Oklahoma-TCU
12/2
Fox
12:49-4:00pm
3.8
5,896
College football: ACC
Championship: Clemson-Miami
12/2
ABC
8:07-11:40pm
3.2
5,428
"Fox NFL Sunday"
12/3
Fox
12:00-1:03pm
2.9
4,341
College football: Pac-12
Championship: USC-Stanford
12/1
ESPN
7:54-11:40pm
2.3
3,657
College football: AAC
Championship: Memphis-UCF
12/2
ABC
12:01-4:04pm
2.3
3,385
"The NFL Today"
12/3
CBS
12:00-1:03pm
2.0
2,949
Liga MX: Apertura Semifinals:
Tigres UANL-Club America: Leg 1
11/29
Univision
9:55pm-12:03am
1.0
2,022
"College GameDay"
12/2
ESPN
9:00am-12:01pm
n/a
1,856
Golf: Hero World Challenge:
Third Round
12/2
NBC
2:34-5:15pm
1.3
1,827
Golf: Hero World Challenge:
Final Round
12/3
NBC
1:00-4:00pm
1.2
1,765
College basketball: Duke-Indiana
11/29
ESPN
9:34-11:45pm
n/a
1,695
"CFP Rankings Show" (final edition)
12/3
ESPN
12:00-4:00pm
n/a
1,630
Liga MX: Apertura Semifinals:
Tigres UANL-Club America: Leg 2
12/2
Univision
7:30-10:00pm
0.8
1,547
"CFP Rankings Show"
11/28
ESPN
7:00-8:00pm
n/a
1,418
"Fox NFL Kickoff"
12/3
Fox
11:00am-12:00pm
1.0
1,404
"Monday Night Countdown"
11/27
ESPN
6:00-8:15pm
n/a
1,395
"World of X Games: Best of Aspen"
12/2
ABC
4:04-5:00pm
0.8
1,191
College basketball: Louisville-Purdue
11/28
ESPN
8:00-10:03pm
n/a
1,182
College basketball:
Michigan-North Carolina
11/29
ESPN
7:29-9:25pm
n/a
1,160
College basketball:
Ohio State-Wisconsin
12/2
Fox
5:00-7:00pm
0.7
1,077
"Sunday NFL Countdown"
12/3
ESPN
9:00am-12:00pm
n/a
1,040
EPL: Arsenal-Manchester United
12/2
NBC
12:30-2:30pm
0.7
1,017
College basketball: Indiana-Michigan
12/2
CBS
1:30-3:00pm
0.6
902
"30 for 30": "The Price of Gold"
12/3
ABC
3:30-5:00pm
0.6
879
Golf: Long Drive
World Championship (taped)
12/3
NBC
4:00-5:00pm
0.6
827

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