In Dallas, Jon Machota notes Cowboys QB Dak Prescott helped kick off a partnership with Tostitos to "raise money for The Salvation Army during the holiday season." Tostitos will "make a donation for every bag of its new Yellow Corn Bite Size tortilla chips purchased now through the end of the year, up to $500,000, to support local Salvation Army chapters." Tostitos Senior Dir of Marketing Pat O'Toole said, "Dak gives back to the Salvation Army already, so it was such a natural, easy fit that there really weren't many discussions" (DALLAS MORNING NEWS, 11/15).
HANDLE WITH CARE: In San Antonio, Madalyn Mendoza noted L.A.-based subscription box service Sports Crate recently released a subscription service where "fans can sign up for to receive 4-6 items delivered to their homes once a month." Customers who "find the special ticket in their package will receive an 'exclusive team experience.'" Fans can "choose from three different plans: a single crate for $29.99, a 3-crate series for $85.50 or an annual pass for $162.00" (MYSANANTONIO.com, 11/13).
TIP OF THE CAP: In Sacramento, Noel Harris notes locally-based clothing company All Good got some PR during a postgame interview on Monday when LeBron James "wore a cap with the words ALL GOOD in large type and NEVER BETTER in smaller wording underneath" following the Cavs-Knicks game at MSG. Soon after James "appeared on television wearing the hat, it quickly sold out" (SACRAMENTO BEE, 11/15).
MAKE IT RAIN: The Lightning announced new and renewed corporate partners for their 25th anniversary season, which includes the addition of three new categories -- airline (Southwest Airlines), grocery (Publix) and casino (Seminole Hard Rock Hotel & Casino). Other new partners are Apple, Adidas, Papa John's, HVAC firm Trane and Mercury Insurance. The Lightning also renewed and/or extended more than 40 partners (Lightning).
