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Marketing and Sponsorship

Wheels & Deals: Budweiser Celebrates Career Of Dale Earnhardt Jr. In New Ad

Budweiser today released a tribute ad around retiring NASCAR driver Dale Earnhardt Jr., who will race in his final Monster Energy NASCAR Cup Series event this weekend. The spot centers around Earnhardt’s famous No. 8 Budweiser Chevrolet Monte Carlo car that he used in the early part of his career. It alternates between a scene with the car zooming around an empty Daytona Int'l Speedway and old highlights of the saga that saw his father, NASCAR HOFer Dale Earnhardt Sr., pass away at Daytona in early '01 before Earnhardt Jr. won the next race there later that year. Budweiser joins other current or former partners of Earnhardt who have released tribute spots, including Chevrolet, Nationwide and NASCAR (Adam Stern, Staff Writer).

STICKING WITH THE KING
: NBCSPORTS.com's Jerry Bonkowski noted STP yesterday announced that it "will return as a primary sponsor of the No. 43 Ford Fusion for two races" in '18 with Richard Petty Motorsports. The two races for which STP will serve as primary sponsor "have not been revealed," but driver Bubba Wallace "believes at least one of those races will be at Martinsville, while the other may potentially be the throwback race at Darlington." The renewal by STP is the "second sponsorship announcement by RPM in just over a week." At Texas, the company "announced a partnership with mortgage company 'Click N’ Close,' which is making its first foray into NASCAR" (NBCSPORTS.com, 11/13).

BURNING RUBBER: MOTORSPORT.com's Lee Spencer reported Goodyear Tire & Rubber Co. is "close to announcing its new deal with NASCAR." The Akron-based manufacturer "has been involved in the sport" since '54 and for the last two decades has been the "exclusive tire supplier for NASCAR's top three series." Goodyear GM of Worldwide Racing Stu Grant said, "We are very close to being able to make an announcement." He added, "We anticipate being around next year." Goodyear Racing "last signed a five-year extension" in '11, and it is "set to expire at the end of this year" (MOTORSPORT.com, 11/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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