AEG Global Partnerships has signed Belfor Property Restoration to a multiyear sponsorship at Staples Center and T-Mobile Arena. In addition, Belfor becomes an official partner of the NHL Kings and AXS TV. For AEG, the sponsorship marks a new category. Michigan-based Belfor specializes in restoring residential, commercial and industrial structures tied to flood and fire damage. In L.A. and Las Vegas, the deals include honoring first responders and military personnel during the NHL season. Elsewhere, Belfor is a founding partner at Little Caesars Arena, the new home of the Red Wings and Pistons (Don Muret, Staff Writer).
EAST MEETS WEST: Alibaba Group signed a two-year extension through '20 for its partnership to support the annual Pac-12 China Game in Shanghai, which this year featured Georgia Tech-UCLA men's basketball (Pac-12). Meanwhile, ESPN.com's Arash Markazi reported the Ball family is "being filmed while in China for the Facebook reality show 'Ball in the Family.'" The family's Big Baller Brand also is "opening a pop-up shop" tomorrow in Hong Kong (ESPN.com, 11/11).
MAIDEN VOYAGE: In Dallas, Loyd Brumfield noted athletic wear brand RISE Clothing is opening a store at Duncanville Fieldhouse, which "marks the building's first stab at bringing in retail dollars." RISE Clothing is the "first thing visitors see when they come through the main entrance." The store is owned by brothers Tim and Terrence Maiden (DALLAS MORNING NEWS, 11/11).
