GEICO's "Game Night With a Sloth" spot generated 141.7 million media impressions from Oct. 30-Nov. 5 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 240 ads that debuted during sports programming that week. Southwest's "Behind Every Seat is a Story: Grandma" ad, which debuted on the final day of this study and ran only during NFL games on NBC, CBS and Fox, saw just 6.6% of viewers interrupt the ad for any reason, the best rate of any of the week's debuts..
|
NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (OCT. 30- NOV. 5)
|
| BRAND (SPOT) |
IMPRESSIONS*
|
AIRINGS*
|
TV SPEND**
|
SPORTS PROGRAMMING |
GEICO
("Game Night With a Sloth") |
141,719,779
|
208
|
$6,793,448
|
World Series,
NFL, college football |
NFL Shop
("Christmas Dinner") |
95,002,781
|
29
|
$3,183,711
|
NFL |
Walmart
("Rollbacks That Steal the Show") |
91,804,812
|
61
|
$5,768,590
|
NFL, college football |
Dairy Queen's Western BBQ
Bacon Cheeseburger ("Go West") |
90,036,492
|
136
|
$3,346,407
|
NFL, college football,
"SportsCenter" |
Southwest Airlines
("Behind Every Seat
Is a Story: Grandma") |
79,057,062
|
140
|
$3,626,378
|
NFL |
NOTES: * = During sports programming. ** = Includes some non-sports programming.
