Fast-Food Chain Jack In The Box Becomes First Jersey Sponsor For Dallas OWL Team

Overwatch League team Dallas Fuel has secured Jack in the Box as the league’s first jersey sponsor in a multiyear deal, the first major non-endemic sponsorship announced at either the league or team level in the Activision Blizzard startup set to begin play in January. Along with a brand patch centered above the Fuel logo on team jerseys and also on uniform pant legs and hats, Jack in the Box gets status as the official QSR of both the Fuel and Team Envy, the parent organization that fields esports teams in five other games. Jack in the Box also gets logo placement on Envy’s Call of Duty uniforms. Jack in the Box and Envy will roll out joint promotional activities, and the brand will appear on certain Fuel and Envy merchandise. The deal was brokered by Envy Head of Marketing & Revenue Mark Coughlin, a former Octagon Exec VP and longtime motorsports consultant.