Declaring the ad sales market for sports TV as “healthy” and “brisk,” NBCU Exec VP/Sales & Marketing Dan Lovinger today said on a press call that the net expects to reach revenue targets for both the Super Bowl and PyeongChang Games. Lovinger said most of the Super Bowl’s prime positions are spoken for in the first half, with ads so far going for “north of $5M” per 30-seconds. In total, Lovinger said NBC expects to rake in $350M in ad sales revenue from the Super Bowl. Lovinger would not give specifics on the percentage of ads sold for the Feb. 4 game so far. Movie studios have been a particularly strong ad sales category for the Super Bowl, as have the tech, automotive and retail categories. For the Olympics, security concerns have not affected ad sales. “(Every Olympics), there’s always some sort of issue that people become publicly intrigued with,” Lovinger said. NBC expects to surpass the ad sales revenue for the '14 Sochi Games by double digits. He said there are a "handful of opportunities remaining for the Opening Ceremony,” which will air on Feb. 9. The tech, automotive and retail categories also are strong for the Olympics. Despite less than a week being between the Super Bowl and PyeongChang, Lovinger said, “I’m not worried about sports exhaustion for either of these two events."
