San Diego's expansion NLL team yesterday announced its name as the Seals and also "unveiled its purple, black, gold and gray logo," according to Kevin Acee of the SAN DIEGO UNION-TRIBUNE. The Seals begin play in '18 at the Valley View Casino Center, and team President Steve Govett said the club "wanted a name that was inherent to San Diego." Acee notes the logo, which "features a seal that is both ferocious and adorable wearing a trident as a crown, also owes to lacrosse’s history." The shield background is "reminiscent of a lacrosse stick," and the gold "brings to mind the sunshine of San Diego." Purple is the "primary color of the Iroquois, a nod to lacrosse’s Native American roots." The name "was chosen" by team Owner Joe Tsai. The Seals also have "unveiled a slogan -- Surfacing Soon" (
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ weekly content will give you the comprehensive view of sports business with:
- Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business.
- 49 print issues delivered to your home or office.
- Access to easy-to-read digital editions of weekly issues.
- More than two decades of archival stories, profiles, research and data.