SBD/October 19, 2017/Media

Digital Sports Outlets In September Post Best Month Of Year With Return Of Football

WANT MORE GREAT STORIES LIKE THIS?

CLICK ON ONE OF THESE BUTTONS

ALREADY A
SUBSCRIBER?
SEE IF
YOU LIKE IT
GET IT ALL
(PREMIUM ACCESS)

Fueled heavily by the start of the NFL season and return of fantasy football, the digital sports media category in September posted its strongest comScore numbers this calendar year. Monthly multiplatform data showed the sports category posted a total audience of 186.6 million during the month, up 4.3% from August of this year and the highest figure since August '16. The average sports consumption of 130.8 minutes per user was up 39% from August, and the highest such figure since December '16. ESPN led all sports entities in reach for the 13th straight month and the 42nd time in the last 43 months with a total of 96.9 million unique visitors, the highest figure to lead the category since November of last year. ESPN’s average user consumption of 88.5 minutes per user also topped the category.

UNIQUE VISITORS FOR SPORTS SITES IN SEPTEMBER
RANK
SITE
UNIQUES (000)
1
ESPN
96,930
2
CBS Sports*
75,333
3
Yahoo Sports-NBC Sports Network**
65,348
4
Fox Sports-SI Group-Perform Media***
60,381
5
NFL Internet Group
55,878
6
SB Nation
53,771
7
USA Today Sports Media Group^
52,010
8
Bleacher Report-Turner Sports Network^^
47,360
9
MLB
28,986
10
Minute Media#
23,616
11
MSN Sports
20,299
12
Deadspin.com
12,130
13
NESN
8,148
14
TheSportster.com
8,040
15
Active.com sites
7,819
TOTAL MINUTES SPENT ON SPORTS SITES IN SEPTEMBER
RANK
SITE
TOTAL TIME SPENT (MINUTES)
1
ESPN
8.57 billion
2
Yahoo Sports-NBC Sports Network**
4.69 billion
3
MLB
18.0 billion
4
CBS Sports*
1.61 billion
5
NFL Internet Group
1.60 billion
6
Bleacher Report-Turner Sports Group^^
920 million
7
Fox Sports-SI Group-Perform Media***
662 million
8
USA Today Sports Media Group^
647 million
9
SB Nation
342 million
10
Minute Media#
168 million

NOTES: * = Includes 247Sports.com, MaxPreps, and Scout Media. ** = Includes Rivals.com, The Vertical, The PostGame.com, Rotoworld and FanDuel. *** = Includes National Football Post, The FanSided Network, and Sporting News. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^^ = Includes NBA.com, NCAA.com and WNBA.com. # = Includes The Spun.

Return to top

Related Topics:

Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug