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Marketing and Sponsorship

Marketplace Roundup

AD AGE's E.J. Schultz noted Bud Light is debuting a "football-themed ad" that plays off Sunday's Super Bowl LI rematch between the Patriots and Falcons on "SNF." The spot, developed by Wieden + Kennedy, N.Y., is a "colonial-themed dramatization of a man returning from a beer run" at Gillette Stadium. The spot continues Bud Light's "Famous Among Friends" theme (ADAGE.com, 10/19).

LOOK ALIKES: ESPORTS OBSERVER's Ferguson Mitchell reported ELeague has had its trademark "challenged" by Adidas. Adidas is opposing ELeague's "trademark application over concerns that the similarities in trademarks may lead to confusion and dilution." The logos are "relatively similar." Turner, which owns ELeague, "now has 40 days to file a response to the opposition, where it can either confirm or deny Adidas’ allegations." It could go to trial, though "most trademark oppositions end up in some sort of settlement" (ESPORTSOBSERVER.com, 10/18).

DIGITALLY SPEAKING: ADWEEK's Patrick Coffee reported Packers TE Martellus Bennett has "collaborated with Giphy ... to create a 'text back pack' featuring hundreds of gestures and potential memes from his fellow Packers." He "sold the content as something that the players could share along with thousands of fans, and it seems to have worked." The Packers "even used one of the GIFs to promote Aaron Rodgers as clutch performer of the week" (ADAGE.com, 10/18).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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