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Marketing and Sponsorship

Nike Features Knicks Rookie G Frank Ntilikina On Billboard Next To Madison Square Garden

A new Nike billboard of Knicks rookie G Frank Ntilikina on Friday was "unveiled, nearly completed, on a high-rise building next to" MSG, according to Marc Berman of the N.Y. POST. That is "a lot to live up to," but "Ntilikina was unfazed." He said, "It’s very big. It’s crazy. I love it." Ntilikina also said that he "had no idea one was going up so soon" (N.Y. POST, 10/14). In N.Y., Stefan Bondy noted Ntilikina replaced now-Thunder F Carmelo Anthony as the Knicks' "top Nike athlete." This is "all quite a change" from Ntilikina's overseas career in France, where he said that his "biggest billboard was at a bus stop." Whether he can "handle the amplified exposure and expectations is uncertain" (N.Y. DAILY NEWS, 10/14).

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