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Marketing and Sponsorship

Knicks Sign Website Company Squarespace To Deal, Including Jersey Sponsorship

The Knicks are the latest NBA team to sign a jersey patch deal, agreeing to a three-year agreement with N.Y.-based Squarespace. Financial terms were not disclosed, but the website publishing company also will have its logo on the team’s practice jersey. Squarespace additionally will be the presenting partner for MSG Network's Gameside Studio. Squarespace is a new partner for the Knicks. The sponsorship includes a new community program called the “Make It Fund” aimed at N.Y. entrepreneurs. Squarespace and the Knicks will provide financial support and prime advertising spots at MSG to local, Squarespace-powered small businesses. The media inventory for the program includes signage on the MSG digital boards. 

NBA JERSEY PATCHES PLANNED FOR '17-18 SEASON
TEAM
SPONSOR
76ers
StubHub
Bucks
Harley-Davidson
Cavaliers
Goodyear
Celtics
GE
Hawks
Sharecare
Heat
Ultimate Software
Jazz
Qualtrics
Kings
Blue Diamond
Knicks
Squarespace
Lakers
Wish
Magic
Walt Disney World
Nets
Infor
Nuggets
Western Union
Pistons
Flagstar Bank
Raptors
Sun Life
T'Wolves
Fitbit
Warriors
Rakuten

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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