SBD/October 10, 2017/Marketing and Sponsorship

Knicks Sign Website Company Squarespace To Deal, Including Jersey Sponsorship

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The Knicks are the latest NBA team to sign a jersey patch deal, agreeing to a three-year agreement with N.Y.-based Squarespace. Financial terms were not disclosed, but the website publishing company also will have its logo on the team’s practice jersey. Squarespace additionally will be the presenting partner for MSG Network's Gameside Studio. Squarespace is a new partner for the Knicks. The sponsorship includes a new community program called the “Make It Fund” aimed at N.Y. entrepreneurs. Squarespace and the Knicks will provide financial support and prime advertising spots at MSG to local, Squarespace-powered small businesses. The media inventory for the program includes signage on the MSG digital boards. 

NBA JERSEY PATCHES PLANNED FOR '17-18 SEASON
TEAM
SPONSOR
76ers
StubHub
Bucks
Harley-Davidson
Cavaliers
Goodyear
Celtics
GE
Hawks
Sharecare
Heat
Ultimate Software
Jazz
Qualtrics
Kings
Blue Diamond
Knicks
Squarespace
Lakers
Wish
Magic
Walt Disney World
Nets
Infor
Nuggets
Western Union
Pistons
Flagstar Bank
Raptors
Sun Life
T'Wolves
Fitbit
Warriors
Rakuten

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