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Research and Ratings

Overnight Ratings: Michigan State-Michigan Continues Strong Trend For ABC Primetime

The first primetime Michigan State-Michigan matchup led all of college football in Week 6, drawing a 3.9 overnight rating on ABC's "Saturday Night Football." That figure is up from a 3.2 for Florida State-Miami last year. Through six weeks, five of ABC's Saturday primetime games have seen year-over-year gains. ESPN and CBS tied for the second-best CFB figure of Week 6. ESPN drew a 2.7 overnight for Alabama-Texas A&M on Saturday night, while CBS drew the same number for LSU-Florida in the 3:30pm ET window. 

DAY & NIGHT: NASCAR this year deliberately moved the Monster Energy Cup Series Bank of America 500 to a Sunday afternoon slot for the first time since '02. NBC yesterday drew a 1.8 overnight for the race, up from a 1.2 last year, when rain forced the race to a Sunday afternoon slot. Last year's race also was simulcast on NBCSN.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
College football: Penn State-Northwestern
10/7
ABC
12:00-3:30pm
2.0
College football: Notre Dame-North Carolina
10/7
ABC
3:30-7:00pm
1.7
College football: Michigan State-Michigan
10/7
ABC
7:30-11:30pm
3.9
Lucas Oil Off Road Racing (taped)
10/7
CBS
1:30-2:30pm
0.5
"College Football: The Drive to Atlanta"
10/7
CBS
2:30-3:00pm
0.6
"College Football Today"
10/7
CBS
3:00-3:30pm
0.7
College football: LSU-Florida
10/7
CBS
3:30-7:00pm
2.6
"Fox College Saturday"
10/7
Fox
11:30am-12:00pm
0.7
College football: Iowa State-Oklahoma
10/7
Fox
12:00-3:30pm
2.0
College football: Maryland-Ohio State
10/7
Fox
4:15-7:45pm
2.1
College football: Washington State-Oregon
10/7
Fox
8:15-11:45pm
1.4
"World Gymnastics Championships:
All-Around Recap"
10/7
NBC
2:00-5:00pm
0.8
Breeders' Cup Challenge Series:
Fall Stars Weekend (Keeneland)
10/7
NBC
5:00-6:00pm
0.8
"World of X Games: Trail of Missions"
10/8
ABC
3:00-4:00pm
0.4
Stihl Timberspots Series (taped)
10/8
ABC
4:00-5:00pm
0.5
"The NFL Today"
10/8
CBS
12:00-1:00pm
2.2
NFL: (singleheader)
10/8
CBS
1:00-4:05pm
9.0
PBR: DeWalt Guaranteed Tough Invitational
10/8
CBS
5:00-6:00pm
1.3
"Fox NFL Kickoff"
10/8
Fox
11:00am-12:00pm
1.3
"Fox NFL Sunday"
10/8
Fox
12:00-1:03pm
3.3
NFL: (regional)
10/8
Fox
1:03-4:25pm
8.8
NFL national game: Packers-Cowboys (98%)
10/8
Fox
4:25-7:45pm
15.0
Monster Energy NASCAR Cup Series:
Bank of America 500 (Charlotte)
10/8
NBC
1:15-4:45pm
1.8
"Football Night in America"
10/8
NBC
7:30-8:15pm
4.3
"SNF": Chiefs-Texans
10/8
NBC
8:30-11:15pm
10.6

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