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NFL Week 3 Ratings Enter Positive Territory After Big Gain For ESPN's "MNF"

The Cowboys-Cardinals "MNF" game on ESPN last night helped push overall NFL Week 3 overnight ratings into positive territory compared to the same week last season (+3%). The Cowboys' 28-17 win last night drew a 9.3 overnight rating, marking the best Week 3 "MNF" telecast since '13, when Raiders-Broncos drew a 10.3 overnight. Last year in Week 3, ESPN drew its least-watched "MNF" game on record, as Falcons-Saints drew a 5.7 overnight up against the first Donald Trump-Hillary Clinton Presidential debate. Two years ago, when there was little competition, Packers-Chiefs drew an 8.9 overnight in Week 3. Last night's game once again peaked early, with the 9:15-9:45pm ET window drawing a 10.3 rating. Dallas-Ft. Worth led all markets with a 29.0 local rating (9.2 on ESPN, 19.8 on WFAA-ABC). Phoenix ranked No. 2 with a 22.2 local rating (13.6 on ESPN, 8.6 on KUTP-Ind). Rounding out the top five markets were San Antonio (20.9), Austin (20.3) and Norfolk (15.1) (Austin Karp, Assistant Managing Editor). The WALL STREET JOURNAL's Robinson & Beaton write the increase for Week 3 for CBS could "easily be a reflection of the competitiveness of the games and interest in the teams each network aired as opposed to viewers tuning in or away because of the national anthem protest controversy." CBS "benefited from having a double-header of close games" (WALL STREET JOURNAL, 9/26).

TOP OF THE MORNING: In Baltimore, Chris Kaltenbach reports WJZ-CBS averaged 425,000 viewers in the local market for Ravens-Jaguars on Sunday morning from London -- "about 6,000 more fans than watched the season opener against the Bengals, but some 21,000 fewer than watched last year’s Week 3 game," which aired in a normal afternoon slot (Baltimore SUN, 9/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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