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Marketing and Sponsorship

Marketplace Roundup

Steelers WR Antonio Brown's publicist said that his celebration after scoring a touchdown yesterday was "part of an endorsement deal with the video game 'Destiny 2.'" Brown soon after scoring "broke out into a quick dance that included two pelvic thrusts." The celebration is dubbed "Dancehall." Brown "wouldn't confirm he had an endorsement deal associated with the dance" (TRIBLIVE.com, 9/24).

ENERGY BOOST: ESPN.com's Nate Saunders reports U.K.-based F1 team Red Bull Racing has "confirmed Aston Martin will become its title sponsor" for the '18 season. Red Bull in '16 "joined into an innovation partnership with the British car manufacturer" and the pair "worked together to develop the Aston Martin Valkyrie hypercar." That partnership "will become a full-fledged title sponsorship next year, meaning the former world champions will operate under the official title Aston Martin Red Bull" (ESPN.com, 9/25).

PATCH WORK: Heat President Pat Riley said of jersey patches for NBA teams, "I would imagine that probably 5 or 10 years from now somebody is going to be buying the right (buttocks) of (Heat C) Hassan Whiteside. You ever watch European teams, you see patches all over the place. But I think it’s time. It’s been time for this kind of thing with social media. The kind of presence we have, I think, it can help Ultimate Software. I hope their sales goes up as much as our attendance revenue goes up. We have a business together and we want to help it. So the patches will help both of us" (PALMBEACHPOST.com, 9/21).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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