SBD/September 21, 2017/Marketing and Sponsorship

Capitals' Alex Ovechkin Could Be Switching Equipment Sponsors After Bauer Deal Expires

Ovechkin has been trying out CCM gear after his endorsement deal with Bauer expired
Capitals LW Alex Ovechkin's endorsement deal with Bauer "has expired," and he has been "experimenting with CCM gear" in recent days, according to Tarik El-Bashir of CSN MID-ATLANTIC. Ovechkin in '11 signed a six-year deal with Bauer, but he "burst onto the NHL scene wearing CCM gear earlier in his career." Ovechkin at practice yesterday "alternated between CCM and Bauer gloves." Bruin Sports Capital Partner David Abrutyn, who reps Ovechkin, said that his client is "weighing his options." El-Bashin noted Abrutyn's comment "would seem to indicate that Ovechkin could still re-up with Bauer" (, 9/20). 
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