SBD/September 20, 2017/Marketing and Sponsorship

Hilary Knight, Mikaela Shiffrin Highlight Visa's Endorsers For PyeongChang Games

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Knight will be one of several female endorsers for Visa around PyeongChang
IOC TOP sponsor Visa has unveiled its list of athlete endorsers for the '18 PyeongChang Games, a group of more than 40 Olympians and Paralympians from 17 countries. Among the Americans on Team Visa are Hilary Knight (women’s hockey), Mikaela Shiffrin (alpine skiing), Gus Kenworthy (freestyle skiing), Chloe Kim (snowboarder) and Oksana Masters (para cross-country skiing and para biathlon). Team Visa also includes several former U.S. Olympians, including women’s hockey player Angela Ruggiero and ice dancers Meryl Davis and Charlie White. Visa Chief Brand & Innovation Marketing Officer Chris Curtin noted the credit card company will “debut the latest in wearable payment technologies” on the ground in PyeongChang. He added the company will be unveiling additional campaign elements in the coming weeks and months. Team Visa first launched ahead of the '00 Sydney Games, and the company has been a TOP sponsor for more than 30 years.
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