SBD/September 19, 2017/Media

Start Of Football Season Gives Digital Media Consumption A Boost In August

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Digital media sports consumption improved markedly in August as the return of college football, pro football training camps and fantasy football drafts moved the industry more toward its typical traffic highs in the fall. Monthly multiplatform data from comScore showed the sports category posted a total audience of 178.9 million in August, up 4% from July. The average sports consumption of 94 minutes per user was up 9.6% from July, and both the reach and consumption figures were the strongest for the category since April. Both figures remain behind last August, though those figures include traffic concerning the '16 Rio Games. ESPN last month led all sports entities in reach for the 12th straight month and the 41st time in the last 42 months with a total 83.4 million unique visitors, also up 15% from July. MLB led average user consumption for the second straight month with a figure of 60.2 minutes per user.

RANK
SITE
UNIQUES (000)
1)
ESPN
83,366
2)
CBS Sports*
66,705
3)
Yahoo Sports-NBC Sports Network**
57,364
4)
SB Nation
51,341
5)
Fox Sports-SI Group-Perform Media***
49,491
6)
USA Today Sports Media Group^
47,171
7)
Bleacher Report-Turner Sports Network^^
47,157
8)
NFL Internet Group
42,110
9)
MLB
34,962
10)
Minute Media#
23,796
11)
MSN Sports
16,848
12)
Deadspin.com
10,789
13)
Active.com sites
9,742
14)
NESN
9,136
15)
Complex Sports
8,579
 
RANK
SITE
TOTAL TIME SPENT (MINUTES)
1)
ESPN
4.583 billion
2)
Yahoo Sports-NBC Sports Network**
2.712 billion
3)
MLB
2.103 billion
4)
CBS Sports*
1.005 billion
5)
Bleacher Report-Turner Sports Network^^
887 million
6)
NFL Internet Group
854 million
7)
Fox Sports-SI Group-Perform Media***
521 million
8)
USA Today Sports Media Group^
482 million
9)
SB Nation
356 million
10)
Minute Media#
168 million

NOTES: * = Includes 247Sports.com, MaxPreps, and Scout Media. ** = Includes Rivals.com, The Vertical, The PostGame.com, Rotoworld and FanDuel. *** = Includes National Football Post, The FanSided Network, and Sporting News. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^^ = Includes NBA.com, NCAA.com and WNBA.com. # = Includes The Spun.
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