Menu
Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Paul Lukas wrote the diagonal stripes on the Cavaliers "Statement Edition" jerseys by Nike "look like a tire tread, and tires just happen to be the product made by Goodyear, which has an advertising patch on the Cavs' uniforms this year." Lukas: "The season hasn't even started yet and we already have the worst-case scenario that everyone feared regarding the ad patches: They're not just cluttering up the uniforms, but they're driving the designs" (ESPN.com, 9/18).

SOUR TASTE: On Long Island, Aisha Al-Muslim noted locally based acai bowl business Long Island Super Bowls has made the decision to "change their brand name" to SoBol due to the NFL trademark on "Super Bowl." SoBol co-Founder Jason Mazzarone said, "It was really sad. It was not something we wanted to do" (NEWSDAY, 9/18).

WAY TO GO CHAMP: Louisiana Tech has signed an exclusive agreement allowing Learfield Licensing to represent the university and its licensing program (Learfield).  

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/09/19/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/09/19/Marketing-and-Sponsorship/Roundup.aspx

CLOSE