SBD/September 19, 2017/Marketing and Sponsorship

M&T Bank Signs Six-Year Sponsorship With NFL Jets, Replacing Chase

M&T Bank has signed a six-year sponsorship making it the official retail bank of the NFL Jets. Under the deal, M&T, which replaces Chase, will sponsor the Jets’ training camp. Other activation plans include co-branded Jets debit cards and checking accounts and a small business “Shark Tank”-like competition, with the winner receiving $100,000 of Jets sponsorship assets. M&T gained more than 130 branches in the N.Y. metro area through its purchase of Hudson City Bank in ’15. The bank will use the sponsorship to increase visibility and brand awareness. Maryland-based Aquarius Sports & Entertainment, M&T Bank’s longtime sponsorship agency, negotiated the deal. Other M&T Bank sports sponsorships include the Bills and Ravens, along with entitlement to the Ravens’ home stadium.
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