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Silver Says Twitch-Like NBA Broadcasts Could Attract Younger Viewers, Boost Audience

Television viewership is "dropping across the board," but NBA Commissioner Adam Silver "has a solution: Make sports look more like video games," according to Peter Kafka of RECODE. Specifically, Silver wants to make them "look like Twitch, Amazon's platform for live gaming." Silver said, "To a lot of older consumers, used to looking at sports, it might look incredibly cluttered." But Silver said that it is the "kind of presentation that could appeal to younger viewers." Silver "argued that traditional TV broadcasts of NBA games and other pro sports have been essentially unchanged for the past 30 years." Silver said it is "almost like a silent movie." But Kafka noted if Silver "wants to see those kinds of changes in the U.S., he will have to hope that ESPN or Turner ... innovate in the way they present their games online." When those deals expire, Silver "certainly expects Facebook, Amazon and other big tech companies to use innovation in the way they present his product as part of their offer." Silver: "The best sales pitch to us is how they're going to find new ways to engage our fans in these telecasts" (RECODE.net, 9/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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