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Marketing and Sponsorship

Marketplace Roundup

Alaska Airlines has been "selected as the official airline" of the MLB Giants. In San Jose, George Avalos noted the Giants "initiated a partnership" in '08 with Virgin America, an airline that Alaska Airlines bought in '16, and the new agreement "effectively extends that prior arrangement." Alaska Airlines as part of the deal "unveiled a design for a new Giants-themed Airbus 321 featuring the Giants logo and team colors, along with a Golden Gate Bridge image, that will begin flying early next year" (MERCURYNEWS.com, 9/13).

BOOTS ARE MADE FOR WALKING: In Portland, Jamie Goldberg notes footwear company Danner is teaming with the Timbers to release a "limited-edition Timbers-themed hiking boot called the Timbers 600." The boots are "designed to handle tough weather conditions and difficult trail hiking." Danner will be "celebrating the release of the new boots with Timbers mascot, Timber Joey, on Saturday at the club's official watch party for the Timbers-Real Salt Lake game." The Timbers 600 cost $225 and are "available in both men's and women's sizes." The boots "will be available for pre-order" starting today (Portland OREGONIAN, 9/14).

THE NEWEST COMMISH: In Michigan, Josh Slagter noted former NFLer Peyton Manning stars in a new spot with DirecTV, this time with him as a "fantasy football commissioner." Slagter: "It's as funny as you'd expect" (MLIVE.com, 9/13).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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