SBD/September 14, 2017/Marketing and Sponsorship

Marketplace Roundup

Alaska Airlines has been "selected as the official airline" of the MLB Giants. In San Jose, George Avalos noted the Giants "initiated a partnership" in '08 with Virgin America, an airline that Alaska Airlines bought in '16, and the new agreement "effectively extends that prior arrangement." Alaska Airlines as part of the deal "unveiled a design for a new Giants-themed Airbus 321 featuring the Giants logo and team colors, along with a Golden Gate Bridge image, that will begin flying early next year" (MERCURYNEWS.com, 9/13).

BOOTS ARE MADE FOR WALKING: In Portland, Jamie Goldberg notes footwear company Danner is teaming with the Timbers to release a "limited-edition Timbers-themed hiking boot called the Timbers 600." The boots are "designed to handle tough weather conditions and difficult trail hiking." Danner will be "celebrating the release of the new boots with Timbers mascot, Timber Joey, on Saturday at the club's official watch party for the Timbers-Real Salt Lake game." The Timbers 600 cost $225 and are "available in both men's and women's sizes." The boots "will be available for pre-order" starting today (Portland OREGONIAN, 9/14).

THE NEWEST COMMISH: In Michigan, Josh Slagter noted former NFLer Peyton Manning stars in a new spot with DirecTV, this time with him as a "fantasy football commissioner." Slagter: "It's as funny as you'd expect" (MLIVE.com, 9/13).
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