THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '17 season. New this season is a deal for Intel, which is expanding the use of its freeD technology at more stadiums, including Super Bowl LII host site U.S. Bank Stadium. Absent from the roster of NFL sponsors this season are McDonald’s, which had been with the league since ’12, and TD Ameritrade, which signed on in ’14. SAP is also out as a league sponsor after joining in ’12. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media partners, nor News America's Super Bowl FSI deal (THE DAILY).
| SPONSOR |
CATEGORY |
SINCE
|
| Gatorade (PepsiCo) |
Sports nutrition |
'83
|
| EA Sports |
Video games |
'93
|
| Visa |
Payment systems services |
'95
|
| Campbell’s Soup |
Soup |
'98
|
| FedEx |
Package delivery services, office supply retailer |
'00
|
| Frito-Lay (PepsiCo) |
Salted snacks/popcorn/peanuts/dips/salsa |
'00
|
Snickers/Skittles/M&M's
(Mars Snackfoods) |
Chocolate/non-chocolate confectionery |
'02
|
| Pepsi |
Soft drinks |
'02
|
| Dairy Management Inc. |
Dairy products (milk/yogurt/cheese) |
'03
|
| SiriusXM |
Satellite radio |
'04
|
| Bridgestone |
Automotive tires |
'07
|
| Ticketmaster |
TicketExchange |
'08
|
Gillette/Head & Shoulders/Vicks/
Old Spice (Procter & Gamble) |
Health/beauty/household products brands |
'09
|
| Verizon |
Wireless telecommunication service |
'10
|
| Barclays |
Affinity card/rewards program |
'10
|
| Papa John’s |
Pizza |
'10
|
| Under Armour |
Footwear/glove provider, Combine sponsor |
'10
|
| Castrol |
Motor oil |
'10
|
| Anheuser-Busch |
Alcoholic beverages (beer, wine) |
'11
|
| USAA* |
Auto, home, life insurance; military appreciation |
'11
|
| Bose |
Home theater system, headsets, headphones |
'11
|
| Courtyard by Marriott |
Hotel |
'11
|
Microsoft
(Xbox, Surface, Windows)** |
Tablets, operating systems, game consoles,
interactive video entertainment consoles |
'11
|
| Quaker Oats (PepsiCo) |
Hot cereal, granola bars |
'12
|
| New Era |
Hats |
'12
|
| Nike |
On-field apparel, footwear, gloves |
'12
|
| Duracell (Procter & Gamble) |
Batteries |
'12
|
| Tide (Procter & Gamble) |
Household cleaning |
'12
|
| CoverGirl (Procter & Gamble) |
Beauty |
'13
|
| Zebra Technologies |
Real time location solutions, on-field player tracking |
'14
|
| Extreme Networks |
Wi-Fi analytics, network solutions |
'14
|
| Nationwide* |
Auto, home, life insurance |
'14
|
| Hyundai |
Passenger vehicles (cars, SUVs, crossovers, luxury) |
'15
|
| Dannon |
Yogurt |
'15
|
| Ford |
Trucks and commercial vehicles |
'16
|
| Intel |
Volumetric image/video capture |
'17
|
| NOTES: * = Nationwide and USAA have co-exclusivity in the auto/home/life insurance category. ** = Deals for Surface and Windows were signed in '13. |
