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NBC Enlists "Today," Late Night Shows To Promote "TNF," "SNF" Ahead Of Season's Start

NBCU has "enlisted many of its best-known properties to give a nod" to "Thursday Night Football" and "Sunday Night Football" ahead of the NFL season, according to Brian Steinberg of VARIETY. “Today,” “The Tonight Show Starring Jimmy Fallon,” “Late Night with Seth Meyers,” “Access Hollywood,” “American’s Got Talent,” “America’s Ninja Warrior” and more are "taking part in promotional efforts to drive awareness" of “SNF” and “TNF” to viewers. NBC Sports CMO Jenny Storms said, "This is a Super Bowl year for us. A lot of what we are doing is prepping and seeding that sort of ‘Road to the Super Bowl’ message." Storms said that last season’s 8% drop in overall NFL viewership "didn’t factor into its marketing efforts." She added that the NBC Sports unit instead "wanted to get its gridiron message out to a broader audience." As part of the plan, “Today,” the “Tonight Show" and “Late Night" are all "dropping hints about the season’s open, whether they come in the form of an Al Roker football weather forecast or late-night promos." Mike Tircio "appeared with hosts on Monday night’s 'American Ninja Warrior.'" NBC Sports also "created a 45-second 'crying PSA' with 'This Is Us' star Milo Ventimiglia encouraging fans to grab tissues, and get ready to ‘ball’ their eyes out" starting tomorrow with NBC’s Chiefs-Patriots “NFL Kickoff.” Meanwhile, “Access Hollywood“ gave viewers a look at the new '17 “SNF” show open and "featured an interview with Carrie Underwood," who sings the open to the show (VARIETY.com, 9/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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