Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

American Express Sets Up Artificial Intelligence Air Tennis Exhibition For U.S. Open Fans

American Express at this year's U.S. Open is giving fans the chance to see "what it's really like to be a tennis pro" with a game of air tennis "against an AI opponent," according to Katie Richards of ADWEEK. Fans "aren't given equipment," but instead "use their body and hands to return the ball." The game is "designed to read each player's shape and build using a kinetic motion sensing device." There are "eight bays for fans to play in." AmEx "teamed up with Venus Williams" for the effort, and she "made an appearance at the fan experience on opening day and hopped into one of the air tennis bays to play a few sets." Williams "helped design the layout of the fan experience at the U.S. Open this year and the cozy cardholder club where fans can relax and enjoy charging stations and hand massages as well as food and beverages." Momentum, which is AmEx' agency, "helped bring the experience to life, while Flight School created the air tennis experience." AmEx also tapped Williams for its "'Ace the Open' social series." AmEx has been a USTA partner for 24 years, so each year at the U.S. Open the brand "makes sure all of its activations for fans and cardholders are one step above the year before" (ADWEEK.com, 8/31).

TALKIN' BOUT MY GENERATION: Richards noted the USTA has "launched Net Generation this year, a youth tennis brand and initiative that aims to get more kids from around the country involved in tennis." The USTA "worked with its agency of record," Wunderman, N.Y., and Brooklyn- based production company Rumur on the project. There will be 15-second, 30-second and 90-second versions of the spot that "run on TV and social media as well as at the U.S. Open." The program will "continue rolling out over the coming months, with more videos and ads on the way" (ADWEEK.com, 8/31).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/09/01/Marketing-and-Sponsorship/AmEx.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/09/01/Marketing-and-Sponsorship/AmEx.aspx

CLOSE