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Leagues and Governing Bodies

Patriots President Jonathan Kraft Talks Fanatics, Amazon Prime-"TNF" Relationship

Patriots President Jonathan Kraft said the NFL "made a pretty material investment" of about $90M in Fanatics when it took a stake in the online retail firm in May. Kraft said that as Fanatics "builds up scale in the licensed sports business globally," the ability to have equity in a company -- one that will "hopefully do a great job of serving fan basses globally with their passion for licensed sports products -- that will be a great equity investment for the National Football League." Kraft, appearing on Forbes' "SportsMoney" podcast to discuss the business of the NFL, also said with the new Amazon Prime relationship for "Thursday Night Football," the NFL will have a "much better understanding of how people are watching, what they’re watching, but more importantly, the demographic makeup of those people." Kraft: "We won't know who they are individually, but Amazon will know what the profile of those individual people are and how much time they’re watching, which teams they’re watching on Thursday nights, do they watch every Thursday night -- and all of that goes together to help make us smarter about our overall fan base." Kraft added that this information will allow the NFL to "start tailoring the advertising to those people" and "provide advertisers with a higher value audience." Kraft said the league is "constantly working on ways of taking all different pieces of our content and making it relevant" for the fan base. He added the NFL also is "trying to make sure that there are really good tie-ins for our business partners, because the one thing that we've seen -- and it’s grown and grown -- is that the passion that exists ... allows us to have really strong relationships with our business partners" ("SportsMoney," FORBES.com, 8/31).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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