NFLPA Rolling Out Digital Effort Focusing On College Football From NFL Players' Perspective

The NFLPA has collaborated on a new digital media brand focusing on college football from the perspective of current NFLers. The effort will be in conjunction with ACE Media, the union's production/content arm, as well as with its collegiate licensing agency of record, The Brandr Group. The new brand, dubbed CampusLore, will debut on Friday at campuslore.com, along with extensions on Twitter, Facebook, YouTube and Instagram. CampusLore will provide long- and short-form videos and weekly college football shows featuring players such as Texans QB Deshaun Watson and Jaguars RB Leonard Fournette, among many others. The effort also will provide commentary and predictions on the current college game. The Brandr Group Founder & President Wesley Haynes said, "This is a logical extension of TBG's NFLPA college group player rights, which has seen activation by numerous licensees and other college marketers."