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Marketing and Sponsorship

Marketplace Roundup

In N.Y., Bee Shapiro in a fashion & style section feature wrote aside from Ronda Rousey and Conor McGregor, UFC "lacks bankable stars with mainstream appeal." WME-IMG recently "sponsored a two-day retreat at the UFC corporate campus in Las Vegas to school the fighters in personal brand building, social media and financial management." WME-IMG also has "put its press and agent corps to work securing opportunities." But Demetrious Johnson said of UFC sponsor Reebok, "I’ve asked Reebok straight to their face: ‘I’m the 10-time defending UFC champion -- why aren’t you sponsoring me?’ They said, ‘You don’t fit the description of what we’re looking for'" (NYTIMES.com, 8/22).

HERE COMES THE SUN: NBCSPORTS.com's Dustin Long reported SunnyD has "extended its contract with Roush Fenway Racing" to sponsor Ricky Stenhouse Jr. in the Monster Energy NASCAR Cup Series through '19. SunnyD will "add races as primary sponsor each season, although how many was not announced." The drink brand has "been the primary sponsor of Stenhouse’s car in three races this season" (NBCSPORTS.com, 8/22).

RETURN SERVE: The GLOBE & MAIL's Rachel Brady noted Denis Shapovalov, following a strong showing at the ATP Rogers Cup, is "fired up" about a rise in Instagram and Twitter followers. There has been "steady corporate sponsor interest in him since his Junior Wimbledon title, and he already has a handful of partnerships, including Nike, National Bank, BioSteel and Yonex." His manager, Andrzej Kepinski, said that he has "received lots more interest in the wunderkind recently but his team hasn’t strayed from their plan to take it slow and not overburden him" (GLOBE & MAIL, 8/22).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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