SBD/August 23, 2017/Marketing and Sponsorship

Corona Lands Prized Position As Main Sponsor For Saturday's Mayweather-McGregor Fight

Both fighters will drink out of BodyArmor-provided bottles during the fight

Corona will be the "main sponsor" for Saturday's Floyd Mayweather Jr.-Conor McGregor fight, as the beer brand will receive "center-of-the-mat placement, ring girls and inclusion in the broadcast," according to Darren Rovell of It is not known what Corona paid, but the "original asking price for the sponsorship, along with a suite of branded areas," was $10M. BodyArmor also will have "prime placement," as all fights on the entire card will feature "towels and stools in the fighters' corners" with the sports drink's logo. Fighters will "drink out of BodyArmor-provided bottles" as well. Hublot yesterday announced its logo "would appear on Mayweather's waistband for the fight, as it had been" for his '15 against Manny Pacquiao. McGregor has signed deals with Monster Energy and online gambling site BetSafe for the fight (, 8/22). Mayweather also has signed a deal with high-end tequila brand Avion. The deal will see an etched likeness of Mayweather appear on a limited number of Avion Reserva 44 Extra Anejo Tequila bottles. The 150 bottles will be autographed by Mayweather and will retail for $1,500 each (THE DAILY).

ATP World Tour Finals
Club America (Liga MX)
Golden Boy Promotions
Sporting KC
StubHub Center
Jets (NFL)
Trail Blazers
Kings (NBA)
Univ. of Texas
World Surf League

: Topps has unveiled a limited-edition trading card set in the buildup to Mayweather-McGregor that are exclusively available on Each set contains 20 cards showcasing press conferences, training sessions and other moments leading up to Saturday's bout. At $24.99 each, the sets are available for one week, and Topps will print only the number of sets purchased. Topps also will separately issue match preview cards later this week, showcasing weigh-in images (Topps). The company on Monday "will wrap things up by issuing a card featuring the winner of the fight" (, 8/22).

PACKING A PUNCH: Varsity Brands division BSN Sports this weekend will debut its "Conor McGregor Punch & Crunch Experience," a vending machine featuring McGregor's voice challenging consumers to test the power of their punch to yield a full-size Syntha Crisp bar. The machines will be outside Las Vegas' Tropicana Casino (THE DAILY).

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