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Marketing and Sponsorship

Chicken Strip: Raiders Ink Deal Allowing Vegas-Based Chain To Use Team Logo

The Raiders have "already cut a one-year business sponsorship agreement" in Las Vegas for a "six-figure deal to allow the Raising Cane's Chicken Fingers chain to use the famed Raiders logo on its items," according to Alan Snel of LVSPORTSBIZ.com. Signs with the Raiders and Raising Cane's logos have "sprung up around the Vegas Valley." The message reads, “Coming 8/30/17 #Impatiently Waiting.” The deal is "significant because it shows the NFL team is already securing business partnerships with Las Vegas businesses" (LVSPORTSBIZ.com, 8/21). Henderson-based Galleria at Sunset Mall Marketing Dir Jamie Lamphere said that the Raiders will "plant their next visible roots in the valley with the opening of official merchandise stores" at the shopping center. Lamphere said that the store will open in "late October or early November." In Las Vegas, Adam Candee notes in two months, the Southern Nevada locations will be the 10th and 11th in the team's portfolio, joining stores in Northern and Southern California (LAS VEGAS SUN, 8/22).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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