SBD/August 22, 2017/Marketing and Sponsorship

Chicken Strip: Raiders Ink Deal Allowing Vegas-Based Chain To Use Team Logo

The Raiders have "already cut a one-year business sponsorship agreement" in Las Vegas for a "six-figure deal to allow the Raising Cane's Chicken Fingers chain to use the famed Raiders logo on its items," according to Alan Snel of Signs with the Raiders and Raising Cane's logos have "sprung up around the Vegas Valley." The message reads, “Coming 8/30/17 #Impatiently Waiting.” The deal is "significant because it shows the NFL team is already securing business partnerships with Las Vegas businesses" (, 8/21). Henderson-based Galleria at Sunset Mall Marketing Dir Jamie Lamphere said that the Raiders will "plant their next visible roots in the valley with the opening of official merchandise stores" at the shopping center. Lamphere said that the store will open in "late October or early November." In Las Vegas, Adam Candee notes in two months, the Southern Nevada locations will be the 10th and 11th in the team's portfolio, joining stores in Northern and Southern California (LAS VEGAS SUN, 8/22).
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