SBD/August 22, 2017/Marketing and Sponsorship

Top USA Gymnastics Sponsor P&G Supports Stepping In For Change Amid Abuse Scandal

Dantzscher called for the removal of some members of USAG senior leadership
USA Gymnastics sponsor Procter & Gamble yesterday said that it "supports implementing steps to prevent the sexual abuse of girls who compete in the sport," according to Barrett Brunsman of the CINCINNATI BUSINESS COURIER. P&G Associate Dir of Media Relations & Social Media Tressie Rose said, “The safety of athletes is paramount. We’ve expressed this to them." Bronze Medal-winning gymnast Jamie Dantzscher last week ahead of the P&G Championships "called for the removal of some members of USA Gymnastics senior leadership" following the abuse scandal involving former team physician Larry Nassar. Dantzscher, who was on the '00 Sydney Games team, urged P&G to "help bring about change." Rose said P&G supports USA Gymnastics taking action, “including accepting the recommendations by an independent expert and hiring a new safe sport director.” P&G brand ambassadors include Gold Medal-winning gymnasts Laurie Hernandez and Simone Biles (, 8/21).
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