SBD/August 22, 2017/Marketing and Sponsorship

Ravens QB Joe Flacco Will Appear In Two Upcoming TV Spots For M&T Bank

Flacco's first M&T spot will run during the Ravens' preseason game Saturday
M&T Bank will give fans a "closer look into the personal life" of Ravens QB Joe Flacco as part of the bank's effort to "ramp up its marketing effort as football season gets set to begin," according to Holden Wilen of the BALTIMORE BUSINESS JOURNAL. In "two upcoming television ads," M&T Bank, which also entitles the Ravens' stadium, will feature Flacco and his family. The first ad will run on Saturday during the Ravens' last preseason game and depicts Flacco "baking pancakes with his wife and four children at their home in New Jersey." He explains that M&T Bank "helps him spend less time banking and more with his children." The second ad, which will debut Sept. 4, features Flacco "discussing how he thinks of Baltimore as his home and how he has enjoyed partnering with M&T Bank at various community events." Flacco "teamed with M&T Bank last year" after having previously been a spokesperson for First Mariner Bank. M&T Bank VP/Advertising & Promotions Rick Carter said that the company "started coming up with the ideas for the TV spots about three months ago." Crowley Webb, Buffalo, "helped create the spots." The bank will also be "offering a free insulated Ravens water bottle to people who open a new account" (, 8/22).
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