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Sports in Society

MLB, ESPN Expand Shred Hate Bullying Prevention Program To Three Markets

MLB has aligned with longtime media rights partner ESPN to expand the Shred Hate bullying prevention program. First introduced earlier this year along with ESPN’s X Games, Shred Hate will be deployed in schools in Chicago, DC and Minneapolis, also site of the ’18 X Games, and later expanded to other MLB markets. The effort also involves S.F.-based non-profit No Bully, and the Shred Hate program seeks to teach compassion and alternatives to student suspensions. MLB and ESPN have made a three-year commitment with an undisclosed monetary grant to aid No Bully in its curriculum development, including the inclusion of baseball-themed components into the program, and the pair will also promote Shred Hate through its various assets.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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