SBD/August 18, 2017/Research and Ratings

Ace Hardware Spots Top Media Impressions During Recent Sports TV Telecasts

Ace Hardware's "Number of Ways" spot, which touted its 5,000-store celebration sale, generated 12.9 million media impressions from Aug. 7-13 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 141 ads that debuted during sports programming last week. The hardware chain spent $1.1M during NFL Network programming during that seven-day span, trailing only Verizon as the net's biggest spender.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (AUG. 7-13)
BRAND (SPOT)
IMPRESSIONS*
AIRINGS*
TV
SPEND**
SPORTS
PROGRAMMING
Ace Hardware
("Number of Ways")
12,929,226
274
$4.33M
NFL Preseason (NFL Net);
Little League Baseball (ESPN)
PGA.com
("Championship Gear")
8,062,730
5
$114,903
PGA Championship (CBS, TNT)
Cisco
("The Network. Intuitive.")
7,907,393
9
$126,152
PGA Championship (TNT)
Express Jeans ("Fit for You,"
featuring music by Saint Motel)
7,695,333
26
$452,304
EPL (NBC Sports)
Bass Pro Shops
("Bass Pro Shops MasterCard")
7,167,873
190
$643,560
NFL Preseason (NFL Net)
NOTES: * = During sports programming. ** = Includes some non-sports programming
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