SBD/August 18, 2017/Research and Ratings

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  • Ace Hardware Spots Top Media Impressions During Recent Sports TV Telecasts

    Ace Hardware's "Number of Ways" spot, which touted its 5,000-store celebration sale, generated 12.9 million media impressions from Aug. 7-13 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 141 ads that debuted during sports programming last week. The hardware chain spent $1.1M during NFL Network programming during that seven-day span, trailing only Verizon as the net's biggest spender.

    NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (AUG. 7-13)
    BRAND (SPOT)
    IMPRESSIONS*
    AIRINGS*
    TV
    SPEND**
    SPORTS
    PROGRAMMING
    Ace Hardware
    ("Number of Ways")
    12,929,226
    274
    $4.33M
    NFL Preseason (NFL Net);
    Little League Baseball (ESPN)
    PGA.com
    ("Championship Gear")
    8,062,730
    5
    $114,903
    PGA Championship (CBS, TNT)
    Cisco
    ("The Network. Intuitive.")
    7,907,393
    9
    $126,152
    PGA Championship (TNT)
    Express Jeans ("Fit for You,"
    featuring music by Saint Motel)
    7,695,333
    26
    $452,304
    EPL (NBC Sports)
    Bass Pro Shops
    ("Bass Pro Shops MasterCard")
    7,167,873
    190
    $643,560
    NFL Preseason (NFL Net)
    NOTES: * = During sports programming. ** = Includes some non-sports programming

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