SBD/August 18, 2017/Marketing and Sponsorship

Marketplace Roundup

A-B's Bud Light brand on Thursday announced that it will continue its tradition of NFL team-themed packaging for '17. This season, Bud Light will be available in team-specific cans and aluminum bottles. In total, there will be 28 team designs -- the Cowboys, Bears, Packers and Vikings are not included -- and a special 36-pack with all 32 NFL teams represented. This year's can/bottle designs prominently feature each team logo as well as a catch phrase or rallying cry for each NFL franchise (Bud Light). In Phoenix, Jeremy Cluff noted the Cowboys, Bears, Packers and Vikings "have deals with MillerCoors" (AZCENTRAL.com, 8/17).

WHAT TIME IS IT?
WOMEN'S WEAR DAILY's Mimosa Spencer noted Louis Vuitton-owned Swiss watch brand Hublot has added Patrick Reed to its "list of professional golfing brand ambassadors." Reed joins golfers Dustin Johnson and Justin Rose in "partnering with the brand." Hublot "welcomed the partnership with Reed by throwing a cocktail party Tuesday at the Woodlands Country Club in Houston." Hublot also counts Usain Bolt, Pelé and Diego Maradona as brand ambassadors (WWD.com, 8/16).

DRIVING IN RUNS: Illinois-based online grocer Peapod has signed on to become an official partner of the Yankees. Peapod’s logo will be displayed at Yankee Stadium and area customers will begin seeing Peapod drivers in Yankees caps as they make deliveries. Peapod will also sponsor the Yankees’ Healthy Home Plate Program (Peapod).
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