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Marketing and Sponsorship

Marketplace Roundup

A-B's Bud Light brand on Thursday announced that it will continue its tradition of NFL team-themed packaging for '17. This season, Bud Light will be available in team-specific cans and aluminum bottles. In total, there will be 28 team designs -- the Cowboys, Bears, Packers and Vikings are not included -- and a special 36-pack with all 32 NFL teams represented. This year's can/bottle designs prominently feature each team logo as well as a catch phrase or rallying cry for each NFL franchise (Bud Light). In Phoenix, Jeremy Cluff noted the Cowboys, Bears, Packers and Vikings "have deals with MillerCoors" (AZCENTRAL.com, 8/17).

WHAT TIME IS IT?
WOMEN'S WEAR DAILY's Mimosa Spencer noted Louis Vuitton-owned Swiss watch brand Hublot has added Patrick Reed to its "list of professional golfing brand ambassadors." Reed joins golfers Dustin Johnson and Justin Rose in "partnering with the brand." Hublot "welcomed the partnership with Reed by throwing a cocktail party Tuesday at the Woodlands Country Club in Houston." Hublot also counts Usain Bolt, Pelé and Diego Maradona as brand ambassadors (WWD.com, 8/16).

DRIVING IN RUNS: Illinois-based online grocer Peapod has signed on to become an official partner of the Yankees. Peapod’s logo will be displayed at Yankee Stadium and area customers will begin seeing Peapod drivers in Yankees caps as they make deliveries. Peapod will also sponsor the Yankees’ Healthy Home Plate Program (Peapod).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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