Menu
Leagues and Governing Bodies

Starting While They're Young: MLB Reaches Formal Partnership With Little League

MLB has struck a formal partnership with Little League Int'l, expanding upon a long working relationship between the two organizations. Little League will become an official partner of MLB, and vice versa, with the pair collaborating on various youth engagement efforts such as Play Ball. The agreement provides more structure around their joint efforts, and Little League will help direct its youth players to MLB programs such as Pitch, Hit & Run and the Jr. Home Run Derby, and MLB player health efforts such as its Pitch Smart program. The agreement arrives as the ’17 Little League World Series starts today in Williamsport, Pa. The Pirates-Cardinals MLB Little League Classic will be played at Williamsport's BB&T Ballpark on Sunday (Eric Fisher, Staff Writer).

LITTLE BIG LEAGUE, FOR REAL: Cardinals President of Baseball Operations John Mozeliak said playing a regular-season game in Williamsport is "something that’s going to be exciting." He said it "should be interesting to see a game played on national TV with 2,000 people in the park, which is a little bit unusual." Mozeliak: "I’ve heard they made some upgrades to that ballpark and I know our guys are looking forward to it.” He noted the ballpark is used by the Williamsport Crosscutters of the New York-Penn League, and "those venues are not made typically for big league clubs." He said, "They’ve done a lot of things to try and make it where the Pirates and Cardinals feel comfortable. ... It’s one night, so I think we’ll survive” (“High Heat,” MLB Network, 8/16).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/17/Leagues-and-Governing-Bodies/MLB-Little-League.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/17/Leagues-and-Governing-Bodies/MLB-Little-League.aspx

CLOSE