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Marketing and Sponsorship

Marketplace Roundup

In Columbus, Tom Knox reported Ohio State has "filed a trademark for '10th unit,'" the name football coach Urban Meyer "christened fans in an attempt to pump them up before big games." There are "nine positional units on the football team." OSU "filed the trademark for use in clothing, especially shirts, and for entertainment services during college football games and exhibitions" (BIZJOURNALS.com, 8/15).

NEW FITNESS REGIMEN: In Phoenix, Mike Sunnucks reported the NFL Cardinals and their cheerleaders have "inked a new three-year sponsorship and marketing deal" with Scottsdale-based Mountainside Fitness. The fitness chain will get signage at Univ. of Phoenix Stadium, while the cheerleaders will "make appearances and practices" at Mountainside locations. Mountainside also will "sell Cardinals gear at its centers" (BIZJOURNALS.com, 8/15).

WASH, RINSE, REPEAT: In Boston, Mark Shanahan reported Patriots TE Rob Gronkowski is appearing in a "new spot for the laundry detergent Tide wearing braided pigtails." Gronkowski's first ad for Tide "appeared during the Super Bowl" in February (BOSTON GLOBE, 8/15).

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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