SBD/August 16, 2017/Colleges

UCF Rolls Out New Initiative Touting Football Squad As Orlando's Hometown Team

UCF yesterday unveiled a new initiative "with a familiar theme," touting its football program as Orlando’s "hometown team," according to Ilian Limon Romero of the ORLANDO SENTINEL. UCF season-ticket holders will receive their packages this week and will "find a UCF flag included." They are encouraged to "display them at their houses, on their boats, on their cars and anywhere else they can think of to help announce the Knights are Orlando’s college football team." UCF AD Danny White, who recently signed a contract extension, said, "We have such a strong regional alumni base. ... We’re certainly trying to capture that a little more consistently -- their minds and their hearts." White also "hopes to connect with Orlando residents who didn’t necessarily attend UCF to support their hometown school." Liom Romero notes there will be "other UCF flags that fans, business owners and residents can pick up throughout the year." White: “We’re going to have a series of different flags throughout the year. ... We want to get the UCF brand out there." UCF has "pushed to be known as Orlando’s team for years with varying success" (ORLANDO SENTINEL, 8/16).
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