SBD/August 15, 2017/Marketing and Sponsorship

Ring The Dinner Bell: D-Backs' Surprising On-Field Play Leading To Free Food For Fans

A D-backs victory means half-off pizzas ordered online at Papa John's
The D-backs are in contention for an NL Wild Card spot and the team's "surprising play has meant a bounty of free food for fans," according to Richard Ruelas of the ARIZONA REPUBLIC. A victory "means half-off pizzas ordered online at Papa John’s," while a home run "means a free hamburger, with purchase of a large drink, at Jack in the Box." If the team "scores five runs or more, win or lose, it means three free tacos with the purchase of a large drink" between 4:00-6:00pm the next day at Taco Bell. Fans listening or watching at home "get the details every time the D-Backs trigger the promotion, which has been fairly frequently." The TV booth with Bob Brenly and Steve Berthiaume has signs "at the ready for the burger and taco promotions." Taco Bell would "not release information about how many tacos it had given out this season; Papa John’s did not return a request for its statistics." But a Jack in the Box spokesperson said that it had "given out 81,319 burgers this season, as of Aug. 8" (ARIZONA REPUBLIC, 8/15).
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