SBD/August 14, 2017/Facilities

Colorado State, Colorado Both Seek Corporate Naming-Rights Partners For Stadiums

Both the Colorado and Colorado State are "in search" of a new name for their respective football stadiums, "joining a national trend" of universities seeking venue naming-rights partners, according to Kyle Fredrickson of the DENVER POST. Any re-branding does "not appear imminent for either school," as "both are in the research phases." CU AD Rick George said, "We’re in the market and we’re going to be working hard on that.” CSU AD Joe Parker added, “That’s the pathway that we’re seeking.” Fredrickson noted CU and CSU "did not provide cost estimates for potential naming rights partners as they negotiate terms with interested parties." At CSU, a naming-rights partner "appears more luxury than necessity." CSU's new $220M stadium project was "fully bonded" in March '15 with an "array of football revenues planned to meet and exceed the annual debt service." CSU received a $20M "anonymous donation to keep the naming rights to Sonny Lubick Field on the new stadium, but as it stands today, the sign outside the facility simply reads, 'Multipurpose Stadium.'” At CU, the search for naming-rights partners "extends beyond just Folsom Field." The athletic department is in the "process of re-branding the Coors Events Center on campus." George said that the partnership with Coors "currently does not bring any revenue" to the school. CU also is "gauging interest in naming rights for new spaces" created within its $166M stadium expansion project (DENVER POST, 8/13).
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