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Research and Ratings

Overnight Ratings: WGC, NASCAR Top Weekend; Women's British Open Rises

The final round of the WGC-Bridgestone Invitational on CBS and the Monster Energy NASCAR Cup Series race from Watkins Glen Int’l on NBCSN led all sports telecasts over the weekend. Both telecasts drew a 1.9 overnight rating. The figure for the NASCAR race was down from last year, when it drew a 2.1 overnight on USA, as NBCSN carried Rio Games coverage in the same window. The Bridgestone Invitational also scored a 2.1 last year when it aired in early July to accommodate the Rio Games.

GREAT BRITAIN: The final round of the Ricoh Women’s British Open on NBC drew a 0.9 overnight yesterday, marking the event’s best figure since ABC drew a 1.3 overnight in ’06. It also was the best figure for a women’s golf event since the ’16 U.S. Women’s Open on Fox drew a 1.0.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
"World of X Games: Rip to Cabo"
8/5
ABC
2:30-3:30pm
0.6
"E:60 Pictures: Leaf"
8/5
ABC
3:30-5:00m
0.7
Reebok CrossFit Games (taped)
8/5
CBS
1:00-2:00pm
0.6
WGC-Bridgestone Invitational: Third Round
8/5
CBS
2:00-6:00pm
1.6
Bundesliga: Dortmund-Bayern Munich
8/5
Fox
2:15-4:45pm
0.3
Ricoh Women's British Open: Third Round
8/5
NBC
11:00am-2:00pm
0.7
FIVB Women's Beach Volleyball
World Championships (taped)
8/5
NBC
2:00-3:00pm
0.6
IAAF World Track & Field Championships (taped)
8/5
NBC
3:00-5:00pm
1.1
Breeders' Cup Challenge Series: Whitney Handicap
8/5
NBC
5:00-6:00pm
0.9
"PGA Championship Preview"
8/6
CBS
1:00-2:00pm
0.5
WGC-Bridgestone Invitational: Final Round
8/6
CBS
2:00-6:00pm
1.9
NHRA Mello Yello Drag Racing Series:
Northwest Nationals
8/6
Fox
4:00-7:15pm
0.6
Ricoh Women's British Open: Final Round
8/6
NBC
11:30am-2:30pm
0.9
IAAF World Track & Field Championships
8/6
NBC
2:30-5:00pm
1.0
Mecum Auto Auctions (taped)
8/6
NBC
5:00-6:00pm
0.9

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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