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Marketing and Sponsorship

Marketplace Roundup

Safeway/Albertsons has extended several of its sports sponsorship deals. The grocery store chain announced a multiyear extension with the Seahawks and will continue to be the presenting sponsor of the team's training camp and Seahawks 12 Tour, an annual series of fan events. The deal includes an in-store program titled "Shop and Score." Safeway/Albertsons also reached a multiyear extension with Oregon State ahead of the '17-18 academic year. The chain has been an OSU partner for two years (THE DAILY).

EXTRA CREDIT: Las Vegas-based Credit One Bank has signed a multiyear marketing partnership with the Golden Knights. In addition to sponsoring the team, Credit One Bank will be actively involved with the Golden Knights Foundation (Credit One).

TEAM PLAYERS: Michelob Ultra will award 95 runners entries for this year's TCS New York City Marathon to create Team Ultra. The brand is inviting runners to visit www.JoinTeamULTRA.com to share why they believe they are deserving of a shot to run the event (Michelob Ultra).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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