SBD/August 1, 2017/Marketing and Sponsorship

Marketplace Roundup

Safeway/Albertsons has extended several of its sports sponsorship deals. The grocery store chain announced a multiyear extension with the Seahawks and will continue to be the presenting sponsor of the team's training camp and Seahawks 12 Tour, an annual series of fan events. The deal includes an in-store program titled "Shop and Score." Safeway/Albertsons also reached a multiyear extension with Oregon State ahead of the '17-18 academic year. The chain has been an OSU partner for two years (THE DAILY).

EXTRA CREDIT: Las Vegas-based Credit One Bank has signed a multiyear marketing partnership with the Golden Knights. In addition to sponsoring the team, Credit One Bank will be actively involved with the Golden Knights Foundation (Credit One).

TEAM PLAYERS: Michelob Ultra will award 95 runners entries for this year's TCS New York City Marathon to create Team Ultra. The brand is inviting runners to visit www.JoinTeamULTRA.com to share why they believe they are deserving of a shot to run the event (Michelob Ultra).
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