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Marketing and Sponsorship

Marketplace Roundup

The N.Y. POST notes "jittery shareholders" took out $2.5B in value yesterday from several sporting goods chains and athletic footwear brands after Alabama-based Hibbert Sports "reported its 1,000-plus brick-and-mortar stores" will see a 10% drop in same-store sales in Q2. Hibbett, which "just opened its e-commerce store" yesterday, caused the "stampede after reporting it has faced 'very challenging sales trends' that caused it to slash prices." Hibbett shares were "tumbling" 33.5%, as Foot Locker shares fell 4.6%, Finish Line slipped 6.5% and Dick's Sporting Goods was off 5.5%. Under Armour shares slipped 3.1% (NYPOST.com, 7/25). 

MR. BASEBALL
: BROADCASTING & CABLE's Jon Lafayette noted NBCU-owned Telemundo is "telling the story of a baseball player from Mexico playing in Japan to sell Japanese cars to Hispanic viewers." The unit has "created for client Mazda an eight-episode documentary series called 'Al Bate! (Batter Up!)' that features" former MLBer Ramiro Peña, who is "now an infielder for the Hiroshima Carp in Japan." The series debuts today on TelemundoDeportes.com, "accompanied with commercials introducing the new Mazda CX-5." The video’s web page will be "co-branded by Telemundo and Mazda" (BROADCASTINGCABLE.com, 7/24).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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