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Marketing and Sponsorship

PepsiCo Replaces Coca-Cola As Redskins Soft Drink Sponsor, Also Gets Salty Snacks

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins were already sponsored by PepsiCo’s Frito-Lay brand. The sponsorship includes mobile, TV and digital marketing inventory and in-stadium signage. Pepsi will leverage its new deal with limited-edition Redskins-themed cans and Tostitos packaging in the DC/Baltimore region. Pepsi also will be the presenting sponsor of the Redskins’ ‘17 season. Coca-Cola had been one of the oldest Redskins sponsor. Longtime Pepsi sport marketing agency Genesco Sports Enterprises negotiated the deal. With the Redskins' move from away Coca-Cola, Pepsi now takes the lead in NFL team sponsorships with 15 to Coke's 13. Dr Pepper sponsors the Bears. Teams without soft drink sponsorships are the Rams, Chargers and Raiders. Pepsi has held NFL league rights since '02.

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