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Marketing and Sponsorship

Marketplace Roundup

In Atlanta, Phil Hudson noted Falcons QB Matt Ryan has partnered with Banana Republic to be part of the "first-ever Banana Republic Men's Style Council." The "specially-selected group of tastemakers" also includes Cavaliers F Kevin Love, Trail Blazers G C.J. McCollum and Yankees SS Didi Gregorius. Banana Republic will "debut its partnership with an in-store event" hosted at Atlanta's Lenox Square Mall on Tuesday that will "include a public meet and greet with Ryan" (BIZJOURNALS.com, 7/20).

COUNTRYWIDE REACH
: NFL Shop has released the best-selling jerseys by state, and Patriots QB Tom Brady "leads the way with 17 different states favoring his jersey." That includes every state in New England as well as "some surprises, like Louisiana and Florida." Raiders RB Marshawn Lynch has the "best-selling jersey in 14 states," while Cowboys QB Dak Prescott has Texas, Oklahoma and Mississippi (PROFOOTBALLTALK.com, 7/20).

LIGHTS, CAMERA, ACTION: Penguins C Sidney Crosby "spent part of the day Tuesday filming a commercial for CCM." The company turned to Snapchat to "document behind-the-scenes footage of the shoot," which includes Crosby "getting dressed beforehand, and once on the ice, showing off what he does best" (THECHRONICLEHERALD.ca, 7/18).

TEE IT UP: Michigan-based insurance broker Burns & Wilcox has "extended its sponsorship deal" with golfer Webb Simpson after first partnering with him in January. The firm's name, which also "appears on his caddy's hat, now will also appear on his golf bag." Length and financial terms of the extension were not available. Burns & Wilcox also has an "ongoing sponsorship deal" with Jimmy Walker (CRAINSDETROIT.com, 7/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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