Menu
Marketing and Sponsorship

Univ. Of Hawaii Extends Apparel, Equipment Deal With Under Armour By Five Years

The Univ. of Hawaii yesterday extended its apparel and equipment deal with Under Armour, and “heralded the extension" as among the "'top end’ of mid-major schools,” according to Ferd Lewis of the HONOLULU STAR-ADVERTISER. Under terms of the five-year deal, UH will “receive a cash component that grows from $200,000 this year to $240,000 by the June 2022 expiration as well as $85,000 for marketing.” UH said that total "'consideration,’ including products and trade over the life of the deal covering UH’s first all-sports deal, is valued” at $10.275M. Under a one-year extension of its original eight-year agreement, UH was to “receive $587,000 through June 30, 2017, including $160,000 in rights fees, $260,000 in product allowance, $41,000 in coaches apparel and $85,000 in marketing support and other considerations.” It is the “first time all 21 UH teams have been under one brand.” UH AD David Matlin said the school considered bids from several other companies, but “pretty early on it became apparent that (UA) was going to be the focus.” He said that UH is “not expected to frequently change up its uniform designs in season.” Matlin: “I don’t think that’s what we really want, but that is something we will discuss” (HONOLULU STAR-ADVERTISER, 7/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/19/Marketing-and-Sponsorship/Hawaii.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/19/Marketing-and-Sponsorship/Hawaii.aspx

CLOSE