Menu
Leagues and Governing Bodies

New LPGA Dress Code Could Stem From Clothing Recently Seen On Symetra Tour

The LPGA's new on-course dress code stems in part from "what's been going on on the Symetra Tour," where some young players have "won some Instagram fame in what they wear, which is not very much in some cases," according to Golf Digest's Ashley Mayo. The LPGA "wants to separate itself from that and provide a more professional looking product." However, the tour in accomplishing that is "taking a slight step back and making golf seem more inaccessible." Golf Channel’s Amanda Blumenherst said, “I don't see it as being inaccessible. I see it as just being a little bit more respectful (of) the image." Golf Channel's Paige MacKenzie said the dress code is "not that restrictive when you consider what other country club dress codes are." She added, "There's a vast majority of LPGA players that wouldn’t fit within dress codes of golf courses.” Mayo said she was surprised by the edict because the LPGA in recent years under the direction of Commissioner Mike Whan "has been very progressive." Mayo: "He’s wanted to make their players seem more accessible and friendlier. To see this verbiage and the way that they outlined this new policy ... it was surprising. And the mid-season change also surprised me. Usually they wait for changes at the end of the season or the beginning of the new season" (“Morning Drive,” Golf Channel, 7/15).

Gal said part of being a female athlete is looking attractive and sporty
PLAYER REACTIONS: Golfer Sandra Gal said she agreed there "should not be low-cut tops, but I've never really seen that be an issue." She said, "Racerbacks look great on women and I think short skirts have been around forever, especially in tennis, and I don't think it's hurt that sport at all." Gal: "Our main objective is clear: play good golf. But part of being a woman, and especially a female-athlete, is looking attractive and sporty and fit, and that's what women's tennis does so well. Why shouldn't we? I've talked to a few other players and, like me, they don't agree with it, either." Golfer Christina Kim said, "I may sound like an old fuddy-duddy, but this is our place of business and I think players should look professional. Do you really need ventilation for your side-boob? It's not going to make your score better." She added, "There were a couple events earlier this year where we didn't have our strongest fields and some players came from other tours or developmental tours and they're not necessarily under contract with clothing companies and so there was some non-traditional outfits. Hopefully spelling out what is considered appropriate will help those players" (GOLF.com, 7/17). Golfer Jennifer Ha: "With golf being the kind of sport it is, you should honor the traditions. At the same time, it is modernizing. It’s about keeping that balance" (Toledo BLADE, 7/17).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/18/Leagues-and-Governing-Bodies/LPGA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/18/Leagues-and-Governing-Bodies/LPGA.aspx

CLOSE