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Research and Ratings

MasterCard Digital Wallet Spot Garners Most Weekly Sports TV Media Impressions

MasterCard’s "Pelican Took My Wallet" spot promoting the credit card brand's Masterpass digital wallet generated nearly 14.5 million media impressions from June 19-25 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 172 ads that debuted during sports programming that week. However, Audible.com's "Troubled Waters" spot had the highest attention score of the top five ads at 98.9%, meaning that just 1.1% of viewers interrupted the ad for any reason.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (JUNE 19-25)
BRAND (SPOT)
IMPRESSIONS*
AIRINGS*
TV
SPEND**
AGENCY
SPORTS PROGRAMMING
MasterCard MasterPass
("Pelican Took My Wallet")
14,486,403
155
$2,587,076
TracyLocke
MLB Net; MLB on ESPN;
FIFA Confederations Cup on Fox
Sea-Doo
("Turn It Up: Rebate")
12,857,749
407
$940,360
Cramer-Krasselt
NASCAR, Confederations Cup on Fox;
Golf Channel; Drone Racing on ESPN
Sonic Drive-In
("Corn-ival: June")
8,892,203
52
$596,884
Goodby, Silverstein & Partners
College World Series on ESPN
Audible.com
("Troubled Waters")
8,489,880
109
$1,783,225
n/a
Golf Channel
PGA Tour: Presidents Cup
("Lady Liberty")
7,139,651
30
$11,789
GSD&M
Golf Channel; Golf on CBS

NOTES: * = During sports programming. ** = Includes some non-sports programming.

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