Fanatics Will Sell Skincare Product Surface Sunscreen At Its NASCAR Merch Haulers

Fanatics will start selling skincare product Surface Sunscreen at its NASCAR trackside merchandise haulers as part of a deal that will see Surface have its first-ever primary paint scheme. Surface Sunscreen, a brand under a wider umbrella company named Surface Products, will initially just be sold at NASCAR events but the brand is talking with Fanatics about expanding that to other leagues and properties in the future, according to Biby Management Founder & Principal Chris Biby, who reps Surface Sunscreen. As part of the arrangement, Fanatics will serve as primary sponsor of Joe Gibbs Racing Xfinity Series driver Matt Tifft’s No. 19 Toyota for five consecutive races starting with next week’s Alsco 300 at Kentucky Speedway. This marks Fanatics’ first foray into primary team sponsorship, while Surface Sunscreen will serve as associate sponsor of the No. 19 for those five races.

Go get you a @Surfacesuncare shirt or some sunscreen at any of the @Fanatics trailers!! pic.twitter.com/bJJyqnxyMl

— Matt Tifft (@matt_tifft) June 29, 2017